The growing demand from incentive Travelers in the MICE tourism segment had increased quite sharply over the past years who are traveling mainly for the purpose business and investment. Sri Lanka Tourism has identified MICE segment as a key driver of tourism growth and a contributor for overall economic development of Sri Lanka. As a result of the Wonder of Asia promotional campaign initiated by Ministry of Economic Development and Sri Lanka Tourism in Europe, Sri Lankan Travel agents have been receiving many up market incentive groups to Sri Lanka during the recent past. One of Sri Lanka’s leading travel agents Connaisance De Ceylon received a group of 130 pax incentive group from Toulouse – France on 26th March which is latest addition to the group incentive travelers visiting the country.
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