Sri Lanka Tourism implemented a shopping mall activation campaign from 04th -06th July 2014 in Shanghai – China under “Sri Lanka Shines in Shanghai” promotional campaign. Held at the Century Plaza on Nanjing Road, the three-day campaign themed "Sri Lanka Shines in Shanghai" has attracted a large number of travel enthusiasts and urban public to this event. The entrance to the Nanjing Lu Century Square was designed with a life size replica of the ancient Yapahuwa Entrance and the event arena was decorated with elephants and wildlife replicas which were the main attraction for drawing the crowds to the shopping Mall event held in Nanjing Lu square. With world-renowned Sri Lankan jewelry, textiles, seafood, black tea and other special commodities presented, for the crowds gathered at the century square. Moreover, handicrafts featured with Sri Lanka ethnic characteristics have dazzled a large number of urban visitors, who were impressed by superb artistry of these products while travel enthusiasts were more concerned about the local cultural performances and natural beauty in Sri Lanka and actively took part in games at site.
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